Skip to content

Are You Getting the Most Out of Your Website?

Do you know how to get the most out of your website?

Get the Most Out of Your Website

You may already be selling products online, but do you know how to get the most out of your website? For instance, if you’re regularly creating content, do you pay attention to which topics increase your traffic? Surprisingly, there are several different tips and tricks you can apply today to help your business.

Increase Your Traffic

Write Sensational Headlines

When composing blog posts, you should spend a considerable amount of time thinking of the title. Why is it important? Well, more people read headlines than body text. With this in mind, it’s good to know what to look out for. Capitalize My Title uses 50+ data points to evaluate your headline, including: Flesch-Kincaid readability score, SEO score, and sentiment score. If you’re using WordPress, you can use this plugin, which includes a headline analyzer: MonsterInsights.

Optimize Your Posts for SEO

Another plugin that can help ensure your posts are optimized for search engines, Yoast SEO, analyzes each post and provides a score of needs improvement, OK, good, no focus keyphrase, and post noindexed. In summary, this plugin pulls data from Google Analytics, applies a pre-set date filter, and displays it prominently. Given these points, whether you use a plugin to help you digest analytics or not, merely including keywords and tags can help boost your posts.

Review Your Analytics

If you’re using MonsterInsights, you can easily check an overview report on your dashboard. In brief, this report includes four different stats: sessions (the browsing session of a single user to your site), pageviews (a view of a page on your site that is being tracked by the Analytics tracking code; each refresh of a page is also a new pageview), average session duration (total duration of all sessions (in seconds) / number of sessions), and bounce rate (percentage of single page visits [or web sessions]; the number of visits in which a person leaves your website from the landing page without browsing any further).

Improve Your User Experience

Improving your website's user experience is a great way to increase conversion and reduce bounce rate

Site Speed

When people are using a website, they can become frustrated if they feel that they’ve waited too long for the page to load. Because of this, they usually bounce, or navigate away from your site. Of course, there are several changes you can make to improve your page speed, like compressing images. Be cautious, however, as site speed can easily become a black hole.

Using Attractive Calls to Action

Generally speaking, calls to action (CTAs) refers to buttons that users can click on that take them to a different part of the site (like the store). Also, we have a post reviewing CTAs here. Further, there’s a free download for 28 CTA templates that you can use to get started. In short, by changing a couple things on your site, you can make a large impact.

Take Care of Error Pages

For the most part, if someone can’t access one of your pages, it’s not great. All in all, whether your customer sees a 400, 404, or 500 error, it can cause a reduction in your bounce rate and SEO rankings. Thus, for some page or post issues, we recommend using the free plugin 301 redirects. Together with the 301 plugin and MonsterInsights, you can easily discover error pages and save lost traffic by redirecting users accordingly.

Be Responsive and Mobile-Friendly

At the present time, it is strongly recommended for websites to be mobile-friendly. After all, the number of mobile device users is constantly increasing. In addition, Google now penalizes sites that aren’t optimized for mobile. So, if you’re only designing for desktop, it might be time to switch it up.

Utilize Social Media

Start Sharing

If you are posting blogs or content to your website, you should also be sharing them to social media. Also, if you have a Twitter or Facebook account, you can track hashtags relevant to your industry and answer questions, reply to comments, and interface directly with your customers. 

Try Video Creation

Nowadays, everyone seems to have a blog, or at least know what a blog is. However, have others in your industry started creating how-to or informational videos? Well, if not, now is your chance to be the first! If you don’t have anything in the how-to department, consider reviewing a product. 

Research Your Competitors

To say nothing of competitor research would be a disservice to business owners. Thus, we strongly encourage you to take a look at who you’re lined up against. Navigate to your favorite search engine and type in keywords for your market or services. Who’s ranked first? Second? Investigate their websites and identify areas in which yours can improve.

Try Email Marketing

Using email marketing is one way to make the most out of your website

For many years now, you have likely made a purchase online and received an email after the fact with promotional material or new product releases. Occasionally, you might get an article written by the company’s CEO, or a how-to document that will help you with a common problem. Obviously, email marketing won’t work for every business, but we think it’s at least worth a shot – even a moderately successful email blast can cause a traffic increase.

Promote Updated 'Outdated' Content

When browsing other blogs, have you ever noticed that some have a post and updated date? Surprisingly, this is quite common, as updating a post can lead to a jump in traffic. Paired with Google Analytics, you can identify what pieces need updating: screenshots, statistics, links, year in the title, etc.

Answer Frequently Asked Questions

Sooner or later, you will receive questions about products, services, or comments on one of your posts. When you do, you may notice a pattern or that multiple questions are the same. Consequently, adding a “Frequently Asked Questions” section or page to your website can reduce some of the messages you receive, making it easier for you to identify leads.

In Conclusion

Unfortunately, like a lot of things, getting the most out of your website is a heavy lift that you’re not going to accomplish overnight. With targeted analytical research of customer behavior, you can optimize your site for the best user experience possible. Further, with eye-catching headlines and posts with great SEO scores, you’re bound to garner a following sooner or later.

Resources & Further Reading

Want to Learn Even More?

Tags:

Leave a Reply

Your email address will not be published. Required fields are marked *