3 Extreme Digital Marketing Tactics You Have to See
First things first, as the internet ages, so do marketing tactics! Therefore, we’ve broken down 3 extreme digital marketing tactics you have to see. While they may seem off-base, they have a surprisingly successful track record. Now, let’s review some modern-day examples:
1. Unconventionally Weird - Denny's Tumblr blog
While most are familiar with the “Just Married” tradition where a vehicle is adorned with a sign and a set of empty cans being dragged behind it. However, breakfast-food restaurant Denny’s took it one step further by making updates of their own. For example, in this ad, “Just Married” sign is replaced with “Just Ate” and the cans are replaced by breakfast foods.
2. Atypical Product Uses - Will it Blend?
In this episode of “Blendtec’s Will It Blend?”, they put season 2 of the Mandalorian to the test. Check out the video on YouTube for a great example of how introducing a new way to “use” your product can bring attention and focus back to your brand.
3. Telling Stories About Customers - Microsoft
On Microsoft’s website, they have a section called “Story Labs,” where customer experiences are highlighted. Further, Story Labs allow users to create unique products that promote accessibility, inclusion, and more.
In Conclusion
Ultimately, there is no one-size-fits-all for marketing strategies. When it comes to your business, you will need to know the ins and outs of processes as well as the general sentiment of its customers. Do you use any unique marketing strategies for your business? Lastly, as always, if you have any questions, let us know in the comments below.
Resources & Further Reading
Patel, N. (2020, January 23). 12 unconventional content marketing tactics you have to try. Retrieved April 16, 2021, from https://neilpatel.com/blog/unconventional-content-marketing-tactics/
Shapiro, T. (2018, May 21). 7 totally insane marketing campaigns That rocked! Retrieved April 16, 2021, from https://stratabeat.com/7-totally-insane-marketing-campaigns-that-rocked/
West, C. (2021, April 12). 7 timeless internet marketing Strategies (that you should know about). Retrieved April 16, 2021, from https://ahrefs.com/blog/internet-marketing-strategies/
Marketing strategies are fluid, you cannot realistically expect the same strategy to work as well for you as it did for any other competitor.
You are 100% correct – it’s also important to keep an eye on Google Analytics (or whatever is being used to track user interaction/behavior) to see how things are going, and if they line up with what was hypothesized.
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