Shocking Secrets About Social Media Marketing
If you own a business, you will find these shocking secrets about social media marketing informative. First, by setting sensible goals and taking time to research your target audience, you can establish metrics that matter most. Next, you can use those Key Performance Indicators (KPIs) to create social content to share on social media. Lastly, by evaluating what is and isn’t working, you can identify points to focus on improving.Â
The Success Series: Social Media Strategies for Small Businesses
Learn the steps to creating a social media strategy for your small business.Â
Create Your Social Media Strategy NowQuick Statistics About Social Media
Check out these quick stats on social media marketing, obtained from Hubspot.
- Millennials log on to social media for an average of two hours and 38 minutes daily; Gen Z stays logged on a bit longer, for two hours and 55 minutes
- Tweets with hashtags get 100% more engagement
- In 2020, Reddit had 52 million daily active users
- 98.3% of Facebook users access the platform on mobile devices
- 93% of Twitter community members are open to brands providing help and support
- 98% of marketers say Instagram is the best for influencer marketing
- LinkedIn is the top paid and organic social channel for B2B businesses
- YouTube accounts for more than 25% of total worldwide mobile traffic
- TikTok was the most downloaded app in 2020
Breaking Down the Basics by Platform
- 1.79 billion daily active users
- Used by Gen X and millennials
- Ideal for brand awareness and advertising
- 186 million daily active users
- Used mostly by millennials
- Great for public relations and customer service
- 1 billion monthly active users
- Primarily millennials
- Good for user-generated content and advertising
- 675 million monthly active users
- Used by baby boomers, Gen X, millennials
- Best for B2B
Snapchat
- 249 million daily active users
- Primarily used by Gen Z
- Great for brand awareness and advertising
YouTube
- 2 billion logged-in monthly users
- Millennials and Gen Z
- Best for brand awareness, entertainment, how-to videos
- 416 million monthly active users
- Primarily older millennials and younger baby boomers
- Best for visual advertising and inspiration
Review Customer Behavior
If you have Google Analytics set up on your website, you will find it useful to review customer behavior, acquisition, and conversions. Furthermore, you can check out the behavior flow of customers in a specific time period to see where they start and end their session. An example of this is displayed below:
Further, if you have a search available on your site, you can review statistics like the % of visits that used site search, sessions with search, total unique searches, and more. This is only the tip of the iceberg when it comes to Google Analytics, so stay tuned for our next installment of The Success Series where we break down the most important metrics for your business.
In Conclusion
Ultimately, no matter what strategy (or strategies) you use in your business’ social media marketing, you’ll need to keep an eye on analytics so you can make adjustments. It may take several implementations to identify areas of improvement, but your customer engagement will increase positively. What’s your social media marketing strategy? Let us know in the comments below.
Resources & Further Reading
Baker, K. (2019, March 2). Social media marketing: The Ultimate Guide. Retrieved March 04, 2021, from https://blog.hubspot.com/marketing/social-media-marketing
Barnhart, B. (2021, January 25). Building your social media marketing strategy for 2021. Retrieved March 04, 2021, from https://sproutsocial.com/insights/social-media-marketing-strategy/
Shewan, D. (2019, January 11). Our 13 best social media marketing TIPS EVER! Retrieved March 04, 2021, from https://www.wordstream.com/blog/ws/2016/01/11/social-media-marketing-tips
Social media marketing for businesses. (n.d.). Retrieved March 04, 2021, from https://www.wordstream.com/social-media-marketing
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