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5 Things You Need to Know About Websites

5 things you need to know about websites

5 Things You Need to Know About Websites

In this week’s post, we break down 5 things you need to know about websites. First, is a website built on Wix or Squarespace professional? Are custom designs more important than domain names? Learn answers to these questions and more below.

1. Not Custom Designed

When you use a website builder like Wix, Squarespace, or Weebly, there are usually several premade designs that you can choose from. While this may save you time on the design front, it is not difficult to locate other websites with the same theme as yours. Further, these sites generally have advertisements selected by the website builder provider, and do not allow customization. So, if you are an affiliate of company x, you can’t use that there.

2. Slow Loading Times

While your website might look great once it finishes loading, it might load too slowly for your customers’ liking – leading them to bounce from the page and navigate somewhere else. Furthermore, the builder may not have the capability to optimize or lazy-load images, increasing load times even more.

3. Poor Site Engine Optimization (SEO)

Though website builders may look great to the naked eye, an inspection of the code commonly leads to poorly structured code that directly causes poorer rankings in Google searches. On the other hand, if you have a custom designed website, the code can be built in a way that it is optimized for search engines from the start.

4. Limited Features

If you want to embed videos, create timelines, or anything remotely complicated, website builders will likely disappoint you. While most offer a paid or premium plan, costs can easily accumulate, costing you more money in the long run.

5. Poor Customer Service

Unfortunately, not a lot of website builders have 5-star support service. If you encounter a technical problem, you’ve got to figure it out on your own or use a forum to ask others for advice. With a custom website, however, you can easily chat in with your hosting provider to resolve the issue immediately. 

In Conclusion

Ultimately, depending on where you are at in your business plan for your business, it may be in your best interest to start with a website builder. Once you’ve gained a reputation and have steady traffic, it might be time to pull the trigger on a custom designed website. With quicker load times, SEO optimization baked in from the beginning, and a plethora of features, why wait any longer? Get started today.

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