10 Reasons You Need a Website
Overall, there are more than 10 reasons why you or your business can benefit from a website. Likewise, with the ever-increasing number of smartphones and people using social media, having a website can help generate opportunities for business growth.
At a Glance: Key Benefits
- 24/7 Customer Access
- Cost Effective
- Convenient
- Provides Credibility
- Increases Marketing Options
- Larger Market to Target
10 Reasons Your Business Could Benefit
In addition to allowing customers access your store around the clock, store administrators can update products, post content, and upload photos. Your business’ website can process orders at all times – even during the holidays.
Also, having your own website allows you to bring new business at all times. In contrast, a brick and mortar business only works if customers come to your location.
Further, reduce monthly spending further by forgoing a physical location. For one thing, with a website, you don’t have to pay for utilities. What’s more, you don’t have to worry about theft.Â
Moreover, with your own website, you can enable email marketing to stay in touch with customers. For instance, notify them when there is a sale or discount on products automatically.
Not to mention, having an online store allows the sale of products and services at any time. When a business is visible globally online, it increases the chance of gaining customers.
Not only does having a website drive sales, it creates opportunities for customers to trust the business and provide testimonials. With regards to this, it’s imperative your website is safe and secure.
Besides the reasons listed above, you can also control what content customers see. Unlike social media platforms, you can also control the advertisements that customers see while browsing.
As well as inducing trust in buyers, building a website creates opportunities for customers to provide testimonials. Quite frequently, consumers search for product reviews before making a purchase.
Concerning the promotion of your business, online advertisement makes it easy and cheaper than traditional methods. Additionally, you can use social media to showcase products and increase traffic.
If you sell products on your own website, customers only see your items. By the same token, you can list products at a higher price, unlike eBay, where you have to compete with other sellers.
Who Else Could Benefit from a Website?
As an illustration, a local friend of yours starts printing t-shirts in his garage. Since he doesn’t have a physical store, he uses his website to provide quotes to customers. Similarly, his customers can request quotes, order products, schedule services, and subscribe to receive updates from his business – all online.
Drawbacks of Owning a Website
With regards to the pros, there are cons to website ownership. Namely, if you lack technical support, you will likely spend a lot of time searching for solutions. Not to mention the cost of the domain, a fee that recurs annually.
When you own your own website, you are responsible for the content that is posted, media that is uploaded, and what posts are shared when. Unfortunately, this also means that if something breaks, you are responsible.Â
Starting off, you likely won’t have a huge amount of people navigating to your site. However, once you establish a customer base, buyers will come to your site on a regular basis, aiding business growth.
Even though entrepreneurship allows for savings by the DIY method, startup costs can quickly skyrocket if you’re not careful. You can get a website for little cost, but then you must maintain it.
In Conclusion
Lastly, though there are cons to having a website, we feel the benefits and pros heavily outweigh them. Notably, you can list new products without paying a fee. In all, with practice, you can outsell competitors and reach a wider market with a website.
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Brown, S. (2016, June 16). 7 Key Benefits of Having a Business Website. Retrieved November 30, 2020, from https://www.lifehack.org/411376/7-key-benefits-of-having-a-business-website
Pros and Cons: Owning a Website. (2012, August 27). Retrieved November 30, 2020, from https://www.salehoo.com/educate/selling-on-your-own-website/pros-consÂ
Rainbow, L. (2020, January 22). The Benefits Of Having a Website In 2020. Retrieved November 30, 2020, from https://www.inforest.com/the-benefits-of-having-a-website-in-2020/