Your Business vs. COVID-19
In the last few months, small, mid-sized, and in some cases, even large businesses have seen significant drops in sales or hits to their stocks due to the COVID-19 pandemic. Your business may have been directly or indirectly impacted. Some businesses, on the other hand, are doing fairly well, including Clorox, Amazon, and Netflix. Products that are still being stocked at local grocery stores like peanut butter, disinfectant wipes, hand sanitizer, and more are also being purchased online through major retailers and companies like Amazon.
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If Your Business is a Brick and Mortar
So, if you’re a brick and mortar business, how exactly do you break into eCommerce? Is it really as simple as buying a website domain and paying GoDaddy or another hosting provider to set up your site for you, or do you try and do it on your own? While both options are totally valid, we usually recommend a third: allow us to help you to get a digital landing page and store optimized for your customers and customized to your precise specifications.
Benefits of Your Business Site
Having a website for your business, while it can be easy, is usually not a one-step process. When developing a site, search engine optimization should be kept in mind and prioritized to increase your company’s chances of bringing in more qualified leads through online searches. Another key item that it sometimes downplayed is payment processors. If you are using major a major, well-known payment processor like PayPal, your users won’t generally question the validity of your website and will have no problem logging in and making that purchase.
Lastly, having a website for your business gives users an “always open” solution where they can read about the services you provide or the products you sell at any day, any time, anywhere. This is a huge benefit compared to the traditional in-person model where there are usually set hours of operation.
In Conclusion
Do you have a company name? Got a logo or colors that you use for your brand? Have at least a few products that you’re selling (or are planning on selling) and/or shipping to customers? Fantastic, that’s all we need! Don’t wait, message us today about your business.