Staley Martial Arts

About the project

Staley Martial Arts x Hailstorm-Development

After working with Staley Martial Arts initially by volunteering to teach Women’s Self Defense classes in Wilmette, Hayley decided to reach out to the owner about their classes and website. The owner advised that the site hadn’t been updated in some time and that there were a lot of emails about registering for a trial class. Since Staley was already using MyStudio for billing, we investigated other features and how we could integrate them with the new site, making signups quicker and minimizing administration time.

Some of our goals for this project were to:

Make it easy for new students to sign up for a trial class
Update the schedule mechanics and display so it shows all classes & instructors on mobile and desktop devices
Share biographies of instructors at the gym
Add a contact form so potential new students and current students can get in touch

RoleS
Brand Design & Marketing Strategy
Application Development
3rd-Party Application Integration
User Experience (UX) Design

Client
StaleyMartialArts.com

Date
December 2023

Project Timeline

Women's Self Defense Class at YMCA

Starting in January 2022, Staley Martial Arts sponsored a rotating 4-week self defense series at the McGaw YMCA. in Evanston, IL. The program primarily focused on grip breaks and how to defend against common attacks.

January 9, 2022

Women's Self Defense at Staley

After the success of the YMCA program, Staley kicked off its own 6-week women's self defense series led by Hayley "The Hailstorm" Turner and Sarah "Reptar" Jones. A more in-depth version of the YMCA class, techniques taught were leveraged from BJJ (Brazilian Jiu-Jitsu), Muay Thai, and MMA (Mixed Martial Arts).

Website Redesign & Rebranding Begins

Since the women's team has been growing and student enrollment on the rise, we began the discussion around what a site rebuild would look like vs. maintaining the old one.

September 9, 2022

New Website Launched

With MyStudio officially hooked up, a scannable QR code at the front desk for new students to register, and fresh branding, Staley Martial Arts is ready to get going post-COVID!

March 25, 2023

The Transformation

Use the sliding bar above to switch between the Staley Martial Arts website in 2021 compared to now in 2023. Both have a similar color scheme, but now there’s a main navigation bar and a clear purpose statement early on.

The Results

New users

+ 0 K

Month over month growth of users

+ 0 %

Schedule views

+ 0 K

Since the website has been updated, Staley has seen a steady increase of new users on the site, new contact form submissions, and more trial class registrations than it has in the past. Furthermore, students are connected more than ever through WhatsApp, the Facebook group, and social media accounts.