Taking The Best Product Images

Why Do Product Images Matter?

Believe it or not, taking the best product images is about more than just what is in the background. Surprisingly, you have to think of a number of things when getting behind the lens. For eCommerce stores, it’s important to have clear, crisp images that show a close-up view of the product with a white background and minimal empty space.

Importance of Product Images

Taking the best product images not only involves displaying eye-catching images, but also showing the product up close against a white background in high quality. Additionally, attractive images signal to buyers that you’re an established brand. In some cases, buyers will even want to use your product images for their own websites. Of course, images alone can’t make the sale, so it’s wise to add details and a description for each product as well.

Commonly Made Mistakes

So, now that you’ve learned some of the key elements involved in taking the best product images, here are some of the most commonly made mistakes/things to avoid:

Grainy, low-pixel photos
Dark images
Photos where the product only takes 50% or less of the total image
Any words, logos, or watermarks
Images where the product is sideways or upside down
Photos of anything other than your product
Images of your product without its packaging if it’s sold in packaging

Ultimately, remember that lower-quality images can make buyers second guess your brand or even to go to a different supplier, so, quality truly is key!

In Conclusion

While snapping a photo on your mobile and uploading it to your computer is quick and easy, better product images will take your products further by making a lasting impression on your customers. Furthermore, having clear and high-quality photos that accurately represent your products will attract customer interest. Last, product images are one of the most important factors when it comes to both your online brand and selling products.