Netflix’s New Way to Like

Believe it or not, users have been clamoring for another way to “boost” films that they truly enjoyed. The addition of the two thumbs up gives us yet another user-focused experience to try in an attempt to reduce choice fatigue. Netflix’s director of product innovation and personalization experiences says that the new way to like is, “a huge part of where we want to invest — providing those mechanisms to give more of the control back to the user to help tailor their experience to their personal taste.”